*this article first appeared in The Herald newspaper on Friday 4 October*
With the first quarter of our financial year done, i.e. July to August, we’re starting to see the fruits of a concerted and proactive approach to getting the iconic Nelson Mandela Bay Stadium, the city’s pride, humming again. The improving events calendar and development initiatives taking shape at the Bay Stadium is what the city needs. The measure of success for multipurpose facilities like the Bay Stadium is not only through what is collected at the tills, but also about the stimulus effect they have on the economy. The events economy is mainly a downstream value creator, meaning, the impact is seen through economic activity and incomes generated.
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